YYYT Food Group Launching First Forward Store in BahrainAugust 7, 2018
How technology trends affect the QSR industryAugust 28, 2018
Nowadays, the Millennials generation is becoming a dominant force in the dining market. As a
matter of fact, according to the U.S. Department of Agriculture's food expenditure data,
millennials are already surpassing the expenditure of their baby boomer counterparts at
restaurants by around 4%. Moreover, as both groups are getting older, millennials are expected
to have an even larger part of the foodservice economy.
This makes it really important for restaurants to compete together to get the attention of the
younger generation. However capturing such hard and picky consumers requires that
restaurants provide meals that align with their values, demands, and preferences.
Millennials generation has about $1.3 trillion in its spending power. In the fiscal year of
2013/2014, Millennials spent around $95 billion at restaurants. As the recession hit Millennials
harder than many other generations, they still ate out more than other segments. They tend to
purchase 36% of their meals away from home, compared to 31% for Generation X and 26% for