YYYT Food Group Launching First Forward Store in Bahrain
August 7, 2018
The Future Of The Fast Food
How technology trends affect the QSR industry
August 28, 2018
How the millennials offer a lot of opportunities for QSR?

How the millennials offer a lot of opportunities for QSR?

Nowadays, the Millennials generation is becoming a dominant force in the dining market. As a matter of fact, according to the U.S. Department of Agriculture's food expenditure data, millennials are already surpassing the expenditure of their baby boomer counterparts at restaurants by around 4%. Moreover, as both groups are getting older, millennials are expected to have an even larger part of the foodservice economy. This makes it really important for restaurants to compete together to get the attention of the younger generation. However capturing such hard and picky consumers requires that restaurants provide meals that align with their values, demands, and preferences. Millennials generation has about $1.3 trillion in its spending power. In the fiscal year of 2013/2014, Millennials spent around $95 billion at restaurants. As the recession hit Millennials harder than many other generations, they still ate out more than other segments. They tend to purchase 36% of their meals away from home, compared to 31% for Generation X and 26% for Baby Boomers.

More of an experience

Millennials see food as an experience more than a necessity. That’s why QSRs must be prepared to cater some kind of unique tasting experience through their food, and they also need to highlight that in their strategic marketing operations. There are many ways to create a unique dining experience, including: 1- Experiencing new cultures: Millennials are like to discover new cultures by tasting their cuisines. The recent emergence of QSRs provided new authentic meals brought from different cultures, like Hawaiian and Indian foods, which weren’t represented in the QSR industry, in order to meet this certain demand. 2- Feeling nostalgic: Classic food meals also attract millennials who prefer to re-experience old flavors from their childhood. About 69% of millennials would like brands to offer food meals designed to remind them with their youth. 3- Over the top items: Millennials prefer to try indulging items. According to a report, about 63% of millennials said they prefer it when a brand offers an over-the-top menu item. Millennials like to go through gastronomic adventures, this means QSR managers for grand chains have a great opportunity to attract new consumers in the segment. Bare in mind that millennials are highly focused on the taste convenience too.

Eye on their diet

Millennials keep an eye on their health status on diet, they prefer healthier options that offer low calorie meals, more salads, and more fresh ingredients. This means QSRs should take care of: 1- Highlighting freshness in their food Using natural wood and serving the food meals on china, the design style of the restaurants gives true indication about its theme of course. It’s better also to showcase ingredients so customers can confidently see the quality of the food. At YYT Food Corp we think that Fast can still be fresh. Live cooking using fresh ingredients are the core value of our brands. 2- Their food transparency Millennials want to know each and every thing about what they’re eating. Fast and healthy QSRs should display everything from ingredient or components, cooking methods, to calorie counts, they should also make this philosophy the cornerstone of their brand. Millennials are more likely to eat whole foods that are locally and/or ethically sourced and without additives. Non-GMO foods are poised to become the next clean item in demand. 3- Keeping it fast as much as possible Convenience is still a key element, and fast and healthy QSRs can fulfill this promise. 4- Never bail out on taste Without adding fat, salt and sugar, many people would they will find the food taste they are looking for.

Ready to host locations

While most millennials will eat off-premise, those who choose to stay at the restaurant expect to have easy access to technology like WiFi, televisions and other display sources of entertainment. It’s now a necessity for QSRs to use technology in order to enhance the customers experience especially members of millennials cohort.

Advanced delivery options

Many QSRs uncovered a number of easy options to enable consumers to order food via smart mobile phones and also pick up their order in person. The consumers can pay through phone, in order to reduce the waiting time. QSRs can even take advantage of savvy food delivering options like Uber Eats and other similarities since they are getting trendy between all user segments.