The Future Of The Fast Food
How technology trends affect the QSR industry
August 28, 2018
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How technology trends affect the QSR industry

How technology trends affect the QSR industry

Zion Market Research has recently published a report titled “Fast Food Market by Type” mentioning that global fast food market reached the value of around USD 539.63 billion in 2016, and expected it to reach above USD 690.80 billion in 2022. The report anticipated the fast food restaurants to grow at a CAGR of slightly above 4.20% between 2017 and 2022. Both globalization and urbanization had a great impact on the daily eating routine of consumers and pushed them towards fast food. The QSRs are dominated the fast food market due to their high authenticity and hygienic standards. In this article we will showcase some of the phenomena expected to happen on the fast food ground over the coming years.

Chain food restaurants is the future

Every successful fast food restaurant aims at doubling, then quadrupling, its existence by opening new branches in new districts and areas. Owners are granting franchises easily, it is all about growing exponentially now to grasp the biggest share of the market and stay up to the fierce competition between food restaurants.

Healthy fast food trend

Restaurants like McDonald's, Burger King, and KFC have dominated the fast food industry for decades. But over the last couple of years, many American consumers in particular have shown a rising interest in healthier fast food meals that include more low-calorie components and fresh produce while remaining suitable and economic. These alterations in interest even drove fast food chains to change their menus. Over the last four years, a famous American fast food restaurant like Taco Bell has promised to stop offering artificial ingredients and use cage-free eggs, it also has introduced a lower-calorie menu. Moreover, McDonald's has worked with dietitians, removed antibiotics from its offered poultry products, and added more types of salads to its menu. At YYT Food Corp, offering customers delicious food with the freshest and tastiest ingredients remains a brand priority. Every meal should be fresh at the core, ensuring that everything we do is focused on delivering only fresh meals. quick

Value more important than ever

Restaurants are now surrounded with increasing options which makes value and high quality now more important than ever. This signals the need for QSRs to prove not only that they offer the best value, but also a high quality meal.

Increasing role of technology

Technology role will continue to expand in the restaurant space, consumers are expected to see more improvements in kiosk and mobile ordering as well as delivery services. More than half of diners (51%) say that QSRs have to offer mobile apps for food ordering, and more than one in five (15%) want to see more kiosk ordering. Online ordering and delivery applications can help operators reach a bigger scope of audience of diners, also they can empower them to reach diners across multiple dayparts, including the less popular afternoon and evening occasions. “Delivery has matured a lot. Since 2017, we’re putting a heavier focus on the delivery market by signing new collaborations with most of the biggest delivery platform in the UAE, Bahrain and Qatar. These collaborations allowed us to double our delivery size in the last 12 months. We’ve invested heavily into this space and we’re seeing great returns and great progress.’ Says Eoin Moore, YYT Food Corp CEO.

Exposure to new cuisines

More people are travelling abroad, which means they are being exposed to new cuisines. This will have a great impact on the future of fast food eating experience. In a study conducted recently on fast food consumers, Two-thirds (66%) of eat-in/takeaway consumers say they look for meals they have tried while on holiday, particularly those aged 28-37 (74%).

Speed and accessibility

Accessibility and speed still have priority due to traffic issues and the faster pace of life. As a matter of fact, some fast food operators in the world’s highly populated countries like China are highly concerned today with “prolonged waiting time for ordering food” (39%) and “waiting too long to get food” (38%). That’s why we are currently seeing an evident evolution in ordering and queuing mechanisms by introducing smart ordering boards and advanced queuing systems facilitated with show boards and numbers.