YYT FOOD GROUP LAUNCHES FIRST FRESH FORWARD STORE IN BAHRAIN
New decor features bold, bright colors, digital menus, fresh products display and more
Juffair, Bahrain (30 July, 2018) – Subway®, the world’s largest restaurant chain, rolls out the Subway®
Fresh Forward design, transforming every aspect of the customer experience in the Kingdom of Bahrain.
Subway Bahrain owned and operated by YYT Food Corp is proud to offer another international
experience to the local market.
“Subway® engaged FRCH Design Worldwide to design a distinctive and welcoming space.
A bright new color palette, inspired by fresh vegetables, and the new Choice Mark serve as a focal point in the new space.
The new look and feel has gone through significant consumer testing and is designed to transform the entire guest experience.
” Said, Racha Lamdjadani, Brand & Strategic Marketing Director.
“We are in the midst of an exciting transformation that includes introducing new restaurant design, new
and improved products, refined operations, creating an even greater customer experience and staying
true to providing nutritious, affordable and fresh food. That’s what we do.” Said, Aatif Ikram, Manager
The Subway Juffair store at American Alley is the 3 rd fresh forward store in the whole region. From Décor
to Packaging, the new restaurants transform the guest experience from start to finish, including
installation of digital menu displays and updating restaurants with a more contemporary design that
includes new way to display fresh ingredients.
About Subway® Restaurants
Guests in more than 100 countries have easy access to a fresh line-up of vegetables for their made-to-
order sandwiches and salads at more than 44,000 franchised locations. Sandwich Artists serve 7.5
million sandwiches a day around the world. The company, founded almost 53 years ago by then 17-year-
old Fred DeLuca and family-friend Dr. Peter Buck, is still a family-owned business with thousands of
dedicated franchisees in neighborhoods around the world.
Subway® is a registered trademark of Subway IP Inc.
About YYT Food Corp.
YYT Food Corp. previously known as Bukhowa Investment was established in 1996 in Bahrain with a
mission to create a unique concept of international restaurants within one food court. Over the years
the company has continued to expand its concepts of restaurants in standalone locations, such as major
malls, airports, petrol stations, office parks and street side venues. Establishing a strong presence in
Bahrain, Saudi Arabia, Qatar & the UAE. In 2016, Global acquired the Bukhowa family business. Today
this food business is a strong GCC entity - housed under the group name YYT Food Corporation LLC, with
strong expansion plans. The YYT Food & Beverage brand is recognized GCC wide.